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Web Analyst Jobs

As a Web Analyst, you play a crucial role in deciphering digital data to optimize online performance for companies. By analyzing web metrics, user behavior, and performance indicators, you help businesses make informed decisions for their online presence. Discover the skills and tools needed for success in this rapidly growing field, along with insights on the job market, salary ranges, and essential skills development. Click here to read more about the Web Analyst role.

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Web Analyst

CTI Digital

Manchester, United KingdomRemote$40k–$45k GBP1 week ago

Web Analyst

CTI Digital

Manchester, United KingdomRemote$40k–$45k GBP1 week ago

Workplace Type: Remote
Location: Manchester, United Kingdom

Web Analyst

Department: Growth

Employment Type: Full Time

Workplace Type: Hybrid

Location: Manchester

Description

About CTI

Join 150+ strategists and specialists who refuse to settle, creating bold digital experiences for ambitious brands since 2004. We're a full-service digital agency delivering strategic consultancy, web development, and digital marketing to drive demand online. Using over two decades of industry experience, we provide next-gen solutions as part of lasting partnerships with hundreds of clients from Chester Zoo and Zip World to Balfour Beatty and Mind.

What makes us different

We break new ground. You'll work on innovative projects using the latest technologies before they hit the mainstream. We celebrate calculated risks and learn fast from every experiment.
We get stuck in together. Genuine collaboration across all departments. Your ideas matter here, regardless of your role or how long you've been with us.
We stay curious. Continuous learning is essential. You'll have dedicated time and budget for development, working alongside industry experts who are genuinely invested in your success.
We own it. Full accountability and autonomy over your work means you'll build client relationships, see real-world impact, and be recognised when you go the extra mile.

You’ll be joining our dynamic data function, sitting at the intersection of technical engineering and actionable business intelligence. We’re the minds behind the metrics, responsible for architecting the robust data pipelines that fuel our clients' growth and performance. We stay curious by constantly exploring new technologies and get stuck in by collaborating closely with our strategy, development, and marketing teams to turn raw data into transparent, high-impact insights. If you love the challenge of clean data and delivering the evidence that proves client success, you'll fit right in.

What you’ll be doing

As our Web Analyst, you will be the go-to expert for tracking user behaviour, measuring campaign performance, and building insightful, client-facing dashboards. You’ll live and breathe front-end tracking and marketing analytics, ensuring our clients have the technical foundations to make smarter business decisions.

Your key responsibilities will include:

End-to-End Tracking: Implement, audit, and manage complex Google Tag Manager (GTM) setups across multiple high-value client websites to support accurate data collection.
Web Analytics Mastery: Configure and maintain GA4 properties, ensuring every behavioral, conversion, and marketing event is captured with precision.
Compelling Visualisation: Design, build, and maintain clear, actionable dashboards in Looker Studio and Power BI that translate raw numbers into meaningful stories.
Marketing Collaboration: Partner with digital marketing teams to ensure tracking aligns with campaign goals and directly supports ROI.
Data Privacy & Governance: Ensure tracking compliance by managing consent tracking, Cookie Consent Mode v2, and adherence to data privacy best practices like GDPR.
Technical Foundations: While your heart is in the front-end, you’ll help oversee the flow of data into warehousing (like BigQuery) to ensure reliable reporting pipelines.
Stakeholder Ownership: Translate complex data concepts into clear requirements and insights for both technical and non-technical stakeholders.

What experience you need to be successful

To thrive in this role, you’ll need to be commercially minded, technically sharp, and naturally curious about how data drives human behaviour.

Key qualities and experience include:

Visualisation Skills: Proven experience using Looker Studio and Power BI to build high-impact reports.
Technical Expertise: Deep, hands-on experience with Google Tag Manager and administering Google Analytics 4 (GA4).
A Compliance Mindset: A clear understanding of data privacy and experience managing cookie consent platforms like OneTrust or Cookiebot.
Broad Horizons: While focusing on the front-end, a beneficial understanding of SQL and data warehousing (e.g., BigQuery) will help you see the bigger picture.
Problem-Solving Energy: An adaptable and detail-oriented mindset, capable of debugging tracking issues and managing multiple projects simultaneously.
Collaborative Spirit: A proactive approach to working with cross-functional teams, from developers to growth specialists, to get to the best possible solution.

We’re challenging the 'Gender Confidence Gap,' which suggests that individuals will only apply for a job if they meet 100% of the criteria. Some of our best hires didn’t check every box in the role description, so if you were about to rule yourself out, we still encourage you to apply!

What's in it for you?

🏖️28 days annual leave, in addition to the bank holidays
🏠Hybrid-working - we’re in the office twice a week
👶Workplace nursery scheme
🏥Health cash plan
🚴Cycle-to-work scheme
⏰Flexible working hours
🧠Employee well-being and mental health programme
🐶Relaxed working environments - office dogs welcome!
🎉Company socials and lots of fun!

About CTI Digital

IT Services and IT Consulting

We are CTI Digital, an award-winning team of 150+ strategists, designers, marketers and developers. Based in the UK, we combine experience in design and build (as partner to Drupal, Umbraco, Shopify Plus and more), with expertise in digital marketing, strategic consulting and a growing AI and innovation offering. Since 2003, we have become an industry leader through our commitment to quality, our focus on technology and our long-lasting relationships with clients. We have 22+ years of experience providing innovative, end-to-end digital solutions for a diverse range of clients such as Visit Britain, Chester Zoo, Little Greene, British Council, De Vere Hotels, and Mind. We live by our values: to break new ground, get stuck in together, stay curious, and ‘own it’.

Employees: 143
Industry: IT Services and IT Consulting
Headquarters: Manchester, England
Founded: 2003
Location: 11 Peter Street, South Central, Manchester, England M2 5QR, GB
Specialties: Content Management, Ecommerce, Software Development, Web Development, CMS, Web Design, Wordpress, Digital Marketing, SEO, PPC, CRO, Branding, UX Design, Design, Creative, Shopify, BigCommerce, Umbraco, Drupal, and Adobe Commerce

Team

Vivian Spencer

Rory Downes

Christopher Burgess

Bethan Cawley