Senior Performance Marketing Manager (m/f/d)
Posted 23 days ago
⭐️ Your Impact:
As our Senior Performance Marketing Manager (m/f/d), you own performance marketing end-to-end: Google Ads and Meta Ads that turn budget into qualified leads. You work closely across Growth, Sales and Product and our first Marketing FTE.
Your Impact
- Own and scale our Google Ads and Meta Ads accounts end-to-end — strategy, budget allocation, creative testing, and continuous optimization against CAC and pipeline targets.
- Build and maintain landing pages and conversion tracking, so every euro of spend is measurable back to signed projects, not just clicks or impressions.
- Live in the numbers: build your own reporting, connect marketing spend directly to sales revenue, and be ready to defend or change course based on what the data shows.
- Bring a strong bias to action and a KPI-driven mindset — launch tests quickly, kill what doesn't work, double down on what does.
- Accept being measured the way we measure ourselves: on a blend of marketing performance and sales revenue outcomes, not marketing metrics in isolation.
✨ What Makes You a Great Fit:
- 3–5 years of hands-on performance marketing experience, with a strong focus on Google Ads and Meta Ads campaign management.
- Very analytical and numbers-driven — comfortable building your own reporting and making budget calls from data, not gut feel.
- Basic experience organizing events, setting up landing pages, and implementing conversion tracking.
- Senior enough to own your channels end-to-end, but genuinely hands-on — open to supporting wherever needed, from fairs to PR to sales materials.
- C2-level German and working English.
- Based in Berlin.
☀️ Why You'll Love Working With Us:
- Attractive VSOP package, market-rate compensation, and a performance-based bonus
- Hybrid work setup (2 days/week in our Berlin office)
- 30 vacation days and Deutschlandticket or Urban Sports Club membership
- Real ownership from day one, flat hierarchies, and a steep learning curve
About BlueOcean Technology GmbH
Demand for skilled craftsmen is exploding, yet much of the industry is still stuck in the analogue era. Productivity has hardly improved for decades, and growth is stagnant: too much time is lost to paperwork instead of billable hours. At the same time, the workforce is aging, and as the boomer generation retires without successors, the gap between supply and demand keeps growing. Built on the foundation of our own million-euro craft business, we share this knowledge with the industry. Smalt makes craftsmen digital from day one and drives their growth with tools, training, and true partnership, while also taking care of setup, admin, and back office. We are enabling every craftsman to build a successful company and grow their business further than they ever thought possible. For investors, Smalt addresses one of the defining challenges of our time: exploding demand paired with stagnant productivity. As an AI-first growth engine and back office, we digitize craft businesses end to end – removing admin, navigating regulation, and building scalable business structures. By raising productivity and unlocking growth, Smalt delivers a tech-powered solution in a multi-billion-euro market. The result is clear: Smalt empowers craftsmanship, from skilled hands to entrepreneurial growth, backed by our own success in the trades. We make craftsmanship digital, efficient, and scalable to outgrow the average and securing its place as a thriving backbone of the economy. We're backed by the world's leading VC funds - General Catalyst, Owl Ventures, noa and Heartfelt_
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