About Us
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Define and execute user growth, conversion, and retention strategies across the Earn & Wealth product suite
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Build and optimize the full user lifecycle framework (onboarding → first investment → repeat investment → high-value user upgrade)
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Lead end-to-end planning, execution, and ROI evaluation of growth campaigns and initiatives
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Develop user segmentation models based on AUM, risk appetite, behavior, and engagement patterns
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Design targeted strategies and journeys for different user cohorts
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Drive precision marketing through CRM, push notifications, email, and other engagement channels
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Build and maintain dashboards to track key business metrics (AUM, ARPU, conversion rates, retention, etc.)
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Leverage A/B testing and data insights to continuously optimize user journeys and product experience
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Generate structured insights and performance reports to support product and business decision-making
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Partner closely with Product, Finance, and BD teams to enhance product capabilities and monetization
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Collaborate with Content, KOL, and Paid Media teams to amplify growth impact
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Contribute to GTM (Go-To-Market) strategies for new product launches, ensuring operational excellence across the lifecycle
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3+ years of experience in operations within internet, fintech, or crypto industries; experience with wealth/investment products is strongly preferred
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Solid understanding of financial products, particularly crypto-based offerings (e.g., savings, staking, structured products, DeFi yield)
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Strong analytical mindset with hands-on experience in SQL, Excel, and BI tools
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Systems thinking: ability to translate business challenges into scalable, structured solutions
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Strong execution capability with a results-driven mindset in fast-paced environments
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Proven experience in user segmentation and lifecycle management
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Excellent written and verbal communication skills in both English and Chinese
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Experience from leading CEX platforms such as Binance, OKX, or Coinbase
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Familiarity with DeFi ecosystems and on-chain yield products
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Proven track record of executing growth campaigns with measurable KPI impact
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CFA / CPA or a degree in finance or related fields
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Growth-driven mindset – constantly seeking opportunities to unlock new growth
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Systems thinker – builds frameworks, not just solves isolated problems
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Data-first decision maker – relies on data, not intuition
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User-centric – deeply understands different investor profiles and their needs
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Resilient & adaptable – thrives in a fast-moving and volatile market environment
Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.
About Bybit
Bybit is building a new financial ecosystem that connects digital assets and real world outcomes. We are evolving beyond a crypto exchange into a complete end-to-end financial platform, designed to remove the friction, limits, and barriers of traditional finance. Our platform enables seamless access to global markets, cross-border payments, and financial tools that were historically limited to a few. From banking and payments to trading, wealth creation, and real-world asset exposure, Bybit connects users to a modern financial system that is always on, borderless, and accessible. For institutions, Bybit provides the infrastructure to confidently enter digital finance — from custody and tokenized assets to compliant pathways bridging traditional and next-generation financial systems. We work alongside regulators, build for global scale, and connect capital, markets, and opportunity in one place. Bybit. The New Financial Platform.
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