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Fospha

Software Development
158 employeesAustin, TXEst. 2014
AI + human review

About Fospha

Fospha is the only full-funnel MMM proven to deliver daily, ad-level insights that drive incremental impact. Trusted by the world’s fastest-growing retail and eCommerce brands — including Huel, CarParts, Redbubble, Crew Clothing, Footasylum, Jaded London, Necessaire, Sweaty Betty, and more — Fospha helps teams measure and drive growth through full-funnel, always-on ad-level insights they can trust. At our core is a proprietary Bayesian Media Mix Model that goes beyond legacy measurement delivering impression-led, full-funnel insights with the rigor to prove incremental revenue. We unify performance across DTC and marketplaces like Amazon and TikTok Shop, giving brands the clarity to optimize for today and plan tomorrow’s growth.

Company details

Employees
158
Industry
Software Development
Headquarters
Austin, TX
Founded
2014
Specialties
Full-Funnel MeasurementMedia Mix ModelingAd-Level InsightsIncrementality & Causal MeasurementBayesian ModelingMeasurement MarketingROI & Budget OptimizationCross-Channel OptimizationMarketplace MeasurementForecasting & Performance Planningand Marketing Intelligence