About Mintel
As a global leader in market intelligence, we combine expert analysis, powerful proprietary data and AI-centred predictive technology to deliver the insights that drive innovation and inspire growth. For more than 50 years, we've helped the world's most ambitious brands turn uncertainty into opportunity. From identifying future consumer demand and innovation opportunities to understanding shifting global market dynamics and competitive landscapes, we give clients the clarity to act and the confidence to lead. Our team of 200+ analysts and consultants across 13 global offices combines deep category expertise with millions of data points to spot patterns early, predict change and guide smarter decisions. Trusted by more than 5,000 businesses worldwide, Mintel is your partner in turning data into direction. Together, we answer your big questions, uncover hidden trends, and help you stay ahead in a rapidly evolving world. Next starts here.
